Taking advantage of this character
Utilizing the beauty of this character reaches your desired target audience. A word or phrase preceded by a pound sign is use to identify specific message or specific topic. This sign has become so popular that it has been officially added to the Oxford English Dictionary. (http://time.com/2870942/hashtag-oed-oxford-english-dictionary/)
How Hashtags in Instagram can Increase Leads
The users of Instagram increases monthly in a profound way. As of September 2017, Instagram reached 800 million active users. Despite the statistics, many still doesn't know how to make use of its fullest potential. Many business startups and other micro businesses have Instagram account for their businesses but failed to use powerful hashtags to increase leads .
How to Increase Leads using Hashtags
Hashtags can either be branded or community. Branded hashtags are specific ones which contains your brand. This could be your company, products or any campaign ads for your company. They build brand awareness and it helps boost your content reach. Any marketers should not ignore on how to strategically use hashtags for marketing campaign. Taking advantage of this, magnifies your brand, increases the chance to get your brand found and targeting your then prospect buyers (audience).
On the other hand, community hashtags are the general ones. They don’t directly promote any product or company but the advantage of this, is that it makes your content more discover-able and thus amplifies your content reach. Though more general, for me building a community will create more impact than solely promoting brand awareness. Community is all about relationship, it captures emotion and thus establish the very foundation of promotion.
You can add hashtags in the caption or in the comment section. Be savage in using them, for Instagram I really recommend using a lot. Yes, a lot of hashtags in one post. How many is a lot? Minimum for me is five, so go beyond that number if you want to grow your followers, audience or then prospect market. And be clever in using them, think of yourself as a marketer. By using a lot of hashtags which means captivating more variety of audiences.
You won’t just use a lot of hashtags, but you have to use the “top related hashtags” in Instagram. Once typing, Instagram will present suggested hashtags with corresponding number of how often it is being used by others in their posts. This is the God send trick my friend of growing your audience. So after reading this, curate an irresistible content and follow what I just revealed and you will be amazed by the power of hashtags.
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